Performance marketing built specifically for D2C brands selling online. We grow your ROAS, shrink your CAC, and scale your best products — with human judgment driving every decision, AI accelerating the speed.
Serving D2C brands in 🇺🇸 USA · 🇦🇪 UAE · 🇨🇦 Canada · 🇬🇧 UK
Not SaaS. Not B2B. Not services. If you're selling physical products online — fashion, beauty, health, home, food — this is built for exactly you.
Platform-reported ROAS includes returns, platform inflation, and attribution overlap. Your actual blended ROAS — after COGS, shipping, and returns — is usually 30–50% lower than what the dashboard shows.
Affects: All product categoriesMeta's algorithm finds the easiest conversions first. As you scale, it reaches further into lower-intent audiences. CAC climbs. ROAS drops. The platform calls it "normal scaling." We call it a fixable problem.
Affects: Brands spending $5K+/monthA great product video has 7–10 days before fatigue sets in and CPMs spike. Most in-house teams and agencies take 2–3 weeks to produce the next batch. You're running on empty creatives at peak spend.
Affects: Fashion · Beauty · HealthThe average D2C brand loses 80% of first-time buyers. You're spending $10–30 to acquire a customer who buys once and vanishes. Without a retention system, you're on a treadmill — spending more every month to stay still.
Affects: All D2C categoriesWe've built a performance system specifically around how D2C eCommerce brands work — product ad creative cycles, catalogue management, Shopify data flows, Meta Shopping campaigns, Google Shopping feeds, and the retention economics that actually determine profitability. Not generic digital marketing. Not adapted agency thinking. Built for product brands, from day one.
Product demos, UGC remixes, lifestyle hooks, founder videos — we generate and test across every format. Your winning creative gets found in days, not months. Dead creatives get cut before they drain budget.
Meta Shopping campaigns, Google Shopping feeds, Performance Max with guardrails — not blind automation. We set every parameter. Your budget doesn't move without data-backed justification. No autopilot spend.
Server-side tracking, Conversions API, product-level attribution, return-adjusted ROAS, and a Shopify-connected dashboard. You'll finally know which product, which ad, and which audience is actually profitable.
Post-purchase sequences, abandoned cart recovery, replenishment reminders, loyalty flows, and win-back campaigns. We increase repeat purchase rate so every new customer you acquire becomes worth significantly more over time.
Post-purchase sequences, abandoned cart recovery, replenishment reminders, loyalty flows, and win-back campaigns built on Klaviyo and SMS. We increase repeat purchase rate so every customer you acquire becomes worth significantly more over time.
Sponsored product ads, listing optimisation, A+ content, brand store setup, and keyword bidding on Amazon US and UK. We treat your marketplace presence as a performance channel — fully connected to your DTC data, not managed in isolation.
Every number here is from an actual product brand. No projections. No vanity metrics. No cherry-picked outliers. This is what a properly built eCommerce performance system delivers.
Revenue generated per dollar spent on ads. But platform ROAS lies — it doesn't account for returns or attribution overlap. You need blended ROAS adjusted for real margins.
Total spend ÷ new customers acquired. Most brands undercount this by forgetting agency fees, creative costs, and tool costs. True CAC is usually 2–3x what you think.
Total revenue a customer generates over their relationship with your brand. The ratio of LTV:CAC determines if your brand economics actually work at scale.
Higher AOV makes the same CAC profitable. We run bundle offers, cross-sell flows, and threshold-based free shipping triggers specifically engineered to lift AOV on every order.
We audit your ad accounts, product feed, pixel health, creative fatigue, attribution setup, and Shopify data flow. Full written findings. No pitch.
Product feed optimisation, CAPI setup, creative pipeline, audience architecture, Shopping campaign structure, retention flows — all installed with human-set parameters.
Product ads go live across Meta Shopping and Google. AI tests 20+ creative variants. Data identifies your best products, audiences, and angles in days, not months.
Budget flows to proven products and creatives. Retention sequences activate. LTV climbs. CAC payback shortens. The system compounds every week you run it.
Before eCommerce, we scaled brands in regulated healthtech and high-consideration edtech — where one wrong word gets the ad rejected and attribution is broken by design. eCommerce is more tractable. That experience means your campaigns benefit from thinking most performance agencies never apply to product ads.
Cross-industry depthEvery agency says they use AI. What they mean is they turned on Advantage+ and called it a day. We use AI to generate and test creatives at scale, surface audience signals, and flag anomalies — but every budget decision, every bid guardrail, every strategy call is made by an experienced human. That distinction is the difference between ROAS growth and budget bleed.
No autopilot. Ever.Platform ROAS is a lie. It doesn't account for returns, attribution overlap, or real margins. We build every engagement around your actual blended ROAS, true CAC, LTV, and repeat purchase rate — the numbers that determine whether your brand is profitable at scale. If a channel isn't making financial sense, we tell you and we fix it.
Profit-first thinkingA complete health check of your eCommerce performance stack — from product feed quality to attribution accuracy. You get honest findings, not a sales pitch.
2 minutes to fill · Delivered within 48 hours · Zero obligation
No spam. No autopilot. No generic agency pitch.
Available across EST · GST · GMT time zones
We'll be in touch within 48 hours with your store audit. Check your inbox.
Every engagement starts with a free store audit — no commitment, no pitch. Once we understand your brand, your spend, and where your performance is leaking, we'll tell you exactly which engagement makes sense. Pricing is discussed on your audit call.
All engagements start with a free store audit. There's no obligation, no pitch, and no sales pressure. We look at your accounts, tell you honestly what we find, and if we're a good fit — we'll scope an engagement that makes sense for your stage and your budget. 90-day minimum, then month-to-month. We keep clients because results do.
Book Free AuditThe audit is free. The findings are honest. In 48 hours, you'll know exactly where your eCommerce performance is leaking — and what it would take to fix it.
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